Sales

Priced on evidence, sold with conviction.

We sell in buildings we work every week — priced from achieved evidence, timed against demand we measure ourselves, and negotiated by people who know exactly where your apartment sits in the building’s history.

How we sell

A buyer in one of our buildings sees the file before the viewing: achieved prices, outgoings, rental performance — the evidence, organised.

Sellers get the same discipline in reverse: a valuation built on data, a view on timing, and marketing calibrated between quiet and loud. It is why our sales hold together at exchange — the numbers were honest at the start.

Current Availability

For sale, by building

Guide prices by bedroom count, taken from the apartments we currently hold. Open a type for the size, the price per square foot and how the asking price stands against the cost of rebuilding. Full particulars and the building data pack on enquiry.

Nova Building photography to follow Victoria · SW1

Nova

From£930,000
Approx. area614 sq ft
Price per sq ft£1,515
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£1,500,000
Approx. area958 sq ft
Price per sq ft£1,566
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£2,300,000
Approx. area1,090 sq ft
Price per sq ft£2,110
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

St Johns Building Building photography to follow Westminster · SW1

St Johns Building

From£625,000
Approx. area581 sq ft
Price per sq ft£1,076
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£750,000
Approx. area624 sq ft
Price per sq ft£1,202
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Kings Gate Building photography to follow Westminster · SW1

Kings Gate

From£1,600,000
Approx. area980 sq ft
Price per sq ft£1,633
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

8 Artillery Row Building photography to follow Westminster · SW1

8 Artillery Row

From£1,600,000
Approx. area1,227 sq ft
Price per sq ft£1,304
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Centre Point Building photography to follow St Giles · WC1

Centre Point

From£1,495,000
Approx. area764 sq ft
Price per sq ft£1,957
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£2,495,000
Approx. area1,281 sq ft
Price per sq ft£1,948
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Fitzrovia Apartments Building photography to follow Fitzrovia · W1

Fitzrovia Apartments

From£1,695,000
Approx. area1,001 sq ft
Price per sq ft£1,693
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

South Eaton Place Building photography to follow Belgravia · SW1

South Eaton Place

From£4,500,000
Approx. area2,217 sq ft
Price per sq ft£2,030
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Canaletto Building photography to follow City Road · EC1

Canaletto

From£1,600,000
Approx. area1,270 sq ft
Price per sq ft£1,260
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Buying at Scale

Positions, not just apartments

Single acquisitions

Individual apartments with a building-level data pack — achieved prices, service charges and typical rents — so the numbers are settled before the viewing.

Multiple-unit positions

Pairs, floors or larger blocks within one building. One negotiation, one completion timetable — with the ownership structure of the acquisition thought through from the start, not bolted on.

Income in place

Apartments offered with quality tenancies already running — income from day one, with the leasing desk that arranged them on hand.

“The comparables aren’t researched. They’re remembered.”