Private Estate Agency · Prime Central London

Prime Central London, building by building.

More than 1,500 leases signed, managed and renewed across prime Central London. We act for sellers and buyers with the discipline of global markets.

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Most agencies know a little about everywhere. We hold depth in a few addresses — pricing history to the floor, outgoings to the pound, demand read weekly.

It changes what we can tell you. Sellers hear what a sale will genuinely achieve, and when to time it. Buyers see the evidence before the viewing. Our clients hold across borders and structures, and expect decisions to rest on data — never on the market’s mood.

The Portfolio

The buildings we cover

Seven addresses, held in depth. Open a guide range to see the spread, the area and the price per square foot — and where the asking price sits against the cost of rebuilding. The building file follows on enquiry.

Nova Building photography to follow Victoria · SW1

Nova

Victoria’s contemporary landmark — concierge living between the Palace and Parliament.

From£930,000
Approx. area614 sq ft
Price per sq ft£1,515
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£1,500,000
Approx. area958 sq ft
Price per sq ft£1,566
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£2,300,000
Approx. area1,090 sq ft
Price per sq ft£2,110
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

St Johns Building Building photography to follow Westminster · SW1

St Johns Building

Marsham Street — a short walk from the river and the House.

From£625,000
Approx. area581 sq ft
Price per sq ft£1,076
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£750,000
Approx. area624 sq ft
Price per sq ft£1,202
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Kings Gate Building photography to follow Westminster · SW1

Kings Gate

Measured, private Westminster — a minute from St James’s Park.

From£1,600,000
Approx. area980 sq ft
Price per sq ft£1,633
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

8 Artillery Row Building photography to follow Westminster · SW1

8 Artillery Row

Artillery Row — between Victoria Street and St James’s Park.

From£1,600,000
Approx. area1,227 sq ft
Price per sq ft£1,304
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Centre Point Building photography to follow St Giles · WC1

Centre Point

A listed tower at the head of Oxford Street, reworked apartment by apartment.

From£1,495,000
Approx. area764 sq ft
Price per sq ft£1,957
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

From£2,495,000
Approx. area1,281 sq ft
Price per sq ft£1,948
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Fitzrovia Apartments Building photography to follow Fitzrovia · W1

Fitzrovia Apartments

Bolsover Street — quiet, central, and walkable to almost everything.

From£1,695,000
Approx. area1,001 sq ft
Price per sq ft£1,693
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

South Eaton Place Building photography to follow Belgravia · SW1

South Eaton Place

White stucco and black railings — Belgravia at its most permanent.

From£4,500,000
Approx. area2,217 sq ft
Price per sq ft£2,030
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Canaletto Building photography to follow City Road · EC1

Canaletto

A sculpted tower above the City Road Basin, ten minutes from the Square Mile.

From£1,600,000
Approx. area1,270 sq ft
Price per sq ft£1,260
ReinstatementPriced below rebuild cost

Guide only. Reinstatement value is what it would cost to rebuild from nothing — structure, fit-out and professional fees — the figure an insurer works to. It is the price of the bricks with the address taken out of it. These apartments are priced below it. The building file — achieved sales, outgoings and rental history — is available on enquiry.

Portfolio Sales

Several apartments, one transaction.

Single units are one market. A block of apartments in the same building is another entirely — bought by investors and funds who price on income, not on kitchens. We assemble and sell those lots ourselves, tenanted or with vacant possession, off market.

Portfolio sales
One portfolioOne contract, one completion
Income pricedValued on yield, not comparables
Off marketNo portal, no public listing
TenantedOr with vacant possession
“Anyone can list an apartment. Very few can tell you what the one upstairs achieved — and why yours is worth more.”
Services

How we act for you

Sales

Sales

Disposals priced on achieved evidence and timed against demand we measure ourselves — marketed quietly to qualified buyers, at scale where scale is wanted. For buyers: the building file first, the viewing second.

Selling & buying →
Leasing

Leasing

Tenancies structured cleanly and let to quality covenants, by a desk that works these lobbies weekly. Clear terms, quick decisions, one point of contact throughout.

Leasing →
Property Management

Property Management

For owners within our buildings: rent, maintenance, compliance and reporting run by people already on site — with statements an owner can reconcile in minutes.

Management →
Acquisition & Advisory

Acquisition & Advisory

We are retained by buyers as often as sellers — sourcing apartments inside our buildings and beyond, negotiating from evidence rather than sentiment, and running the search discreetly from first approach to completion. For owners, we advise on how a holding is shaped: what to keep, what to release, and the order to do it in.

Speak to the team →
The Evidence

What the portfolio shows

Figures from our own management, not the market’s mood. Published as they are, and left blank until they are confirmed.

Why AC Residential

The advantage of depth

01

Building intelligence

Every sale, letting and service-charge movement in our buildings, held as data. Anecdote is not evidence.

02

Global perspective

Our clients hold across borders. We are fluent in currency context, ownership structures and the questions international owners actually ask.

03

Discretion

Quiet marketing, qualified introductions and confidential handling — the default, not the exception.

04

Execution

The desk that prices the apartment negotiates it, completes it, and answers the phone afterwards.

Considering a sale

Evidence first: what your apartment would genuinely achieve, and whether now is the moment. A private conversation, without obligation.

 

Acquiring or renting

Tell us the requirement. When something fits in one of our buildings, you hear before the portals do.